PACKAGING AND LABEL
Packaging and Label Design
“A strong Packaging and Label design can help sell your product”
THE VALUE OF GREAT PACKAGING AND LABEL DESIGN
“The right design on the right product creates instant emotional appeal for a customer”
Customers are drawn to attractiveness. Packaging takes a product from useful to aesthetic.
Colour = emotional response
Packaging can convey as story, with or without words.
An iconic design burns an impression in a customers mind and heart.
Aesthetic appeal or emotional appeal elevates a products appeal.
Simple design works. It stands out and conveys one clear message.
Pattern on packaging can make your brand stronger
Packaging design influences our behavior even when we have no intention of buying anything.
HOW I CAN HELP YOU
Emotional appeal is a primary factor in purchases
and my strength is creating one powerful emotional message with my design.
Colour and pattern create strong emotional appeal and colour and pattern are my signature strengths.
I intuitively understand what appeals to you and your customers. I have a degree in psychology and I am a keen observer of marketing and customer behaviour.
Here’s the proof
VIEW LOGO DESIGN AND BRAND IDENTITY PORTFOLIO >>
Majority of purchase decisions are based 100% on the packaging.
Overheard “I would buy it just for the packaging”
PATTERN CAN ELEVATE YOUR BRAND’S POWER
Then, with captivating graphic designs that capture the tone of your brand and the value of your services, you’ll be able to share your message with the world. A consistent, polished visual language improves the visibility of your business and clearly conveys your professionalism.
High-quality ATTRACTIVE PACKAGING AND LABEL DESIGN
so you can attract high-quality clients.
THE PACKAGING IS AS IMPORTANT AS THE PRODUCT
Most products fail. Why? Customers don’t buy with logic. Buying is emotional and most customers use a shortcut to make a purchase decision. The products packaging is that shortcut.
Packaging is powerful.
Pattern and packaging tell consumers why your product and brand are different.
A successful packaging and label design will influence customers emotions
it does the selling for you
FROM OUR CLIENTS
Natasha contributed a variety of graphic design skills to Carlton Hair. The hair industry is very creative and she fitted right in coming up with original, creative, trendy and fun ideas for the many graphic design projects I handed to her. Her work is always professional and she meets every deadline whether it be for a logo, illustration, advertisement, brochure or marketing material for a new salon launch. I loved working with her.
Natasha assisted Christopher Moller Gallery, in creating and building brand identities for the many world-class artists that we represent. This entailed various graphic design, marketing and website services. She created for us a variety of upmarket books, catalogues, brochures, advertisements and posters which all extend the artists brands both nationally and internationally. Her skill as a designer, her attention to detail and efficient professional service give me great pleasure to recommend her as a designer.
I have been very impressed by Natasha and feel lucky to have discovered this gem. Natasha delivered a brand identity for my company that is spot on! I am so happy with the logo and website she designed. Her design, attention to detail and functionality all capture the audience. The bounce rate on my previous website went down tremendously and sales went up. Thank you for great work!!
We love our new logo and brand identity. The work Natasha did for us is seriously awesome. From naming our product, through to the logo and brand identity, app design and website design. The entire process was seamless and we are very pleased and very impressed with the deliverables.
I create a custom design or pattern specifically for your needs and product.
How it works
- We will either meet (if possible) or have a call to discuss your strategy and needs.
- I will ask you to provide a few inspiration images that you find appealing for your product.
- I will create a few designs, mockup them up on a similar product and send you a few options (depending on the price point we agreed on).
- Once you have indicated which design or pattern is your favourite I will refine the design/pattern if needs.
- If you require a collection of designs I can create complimentary designs.
- Depending on the licensing and pricing model we’ve agreed to, payment will either be a flat fee, royalty model, or advance against future royalties.
Typical payment arrangements for packaging design work
Click + or item name for details.
FLAT PROJECT FEE
No matter how many products bearing the design are sold, the purchase price is set
A percentage of your products sales
ADVANCE AGAINST ROYALTIES
Amount paid up front that’s smaller than a flat fee would be, with additional royalty payments kicking in after that amount is reached)
Items in a Standard Licensing contract
Click + or item name for details.
The percentage of sales the artist will receive, and when accounting reports will be due to the artist.
Whether the surface patterns can be licensed to others, and in which markets.
LENGTH OF TIME
How long the products bearing the patterns can be sold.
The party held responsible if the end customer sues because of a faulty product.
Whether the artist’s name is on the product, or only the manufacturer’s.
LOCATION PRODUCTS SOLD
The countries or territories in which the products be sold.